Customer segmentation is a powerful tool for businesses, allowing you to categorize and target your customers more effectively. In this blog, we'll walk you through the process of creating both manual and automated customer segments in Aroopa Apps CRM, helping you enhance your marketing and sales strategies.

Whether you’re a beginner or an experienced user, understanding how to properly segment your customers can lead to:

1. Personalized communication
2. Higher engagement rates
3. Better resource allocation

In this guide, you’ll learn:

1. What CRM segments are and why they're crucial for your business.
2. Step-by-step instructions on how to create manual segments by grouping customers based on their actions, preferences, and characteristics.
3. How to create automated segments using predefined rules to automatically categorize contacts based on specific criteria.
4. How color coding helps visually organize your segments for easy access and management.

By using Aroopa Apps CRM, you’ll be able to effectively target specific customer groups, allowing for more precise marketing efforts and better overall business results.