Privacy Policy | Aroopa Apps

Last Updated: 25th June 2025

Welcome To Aroopa Apps!

Aroopa respects your privacy and is committed to protecting your personal data. This Privacy Policy describes how we collect, use, share, and safeguard your personal information when you interact with our website, services, or representatives.

We are committed to ensuring transparency and compliance with applicable privacy regulations, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other global privacy frameworks.

1. Scope of the Policy:

This Privacy Policy applies to:

Users who visit our website at

https://aroopatech.com

Individuals who communicate with us through forms, chat, email, or social media
Clients, prospective clients, job applicants, and business partners
All other data subjects whose information we may process in the course of providing our services

This policy does not apply to third-party websites or services that may be linked from our website. We encourage you to review their privacy practices independently.

2. Categories of Personal Data We Collect

We collect personal information in the following categories:

a. Information You Provide Directly

Contact Information: Full name, email address, phone number, company name
Professional Details: Job title, department, business interests
Transactional Information: Billing details, purchase records (where applicable)
Customer Communications: Chat messages, support inquiries, survey responses

b. Information Collected Automatically

Device Information: IP address, browser type, operating system, language settings
Usage Data: Time of visit, pages viewed, links clicked, referring URL
Cookie and Tracking Data: Session ID, preferences, analytics data (See Section 6)

c. Information from Third Parties

We may obtain data from:

Public databases
Marketing partners
Social media platforms (when you engage with our content)

3. Lawful Basis for Processing (for EU/UK Residents)

We process your personal data under the following lawful bases:

Consent: Where you have given explicit permission (e.g., subscribing to newsletters)
Contractual Necessity: To fulfil our service agreements or respond to inquiries
Legitimate Interests: For internal operations, fraud prevention, analytics, and direct B2B marketing
Legal Obligation: When required to comply with applicable laws or respond to lawful requests

4. Purposes of Data Collection and Use

We use personal data for the following purposes:

Service Delivery: To provide, operate, and support our services
Client Engagement: Responding to inquiries, providing quotes, client onboarding
Business Operations: Project planning, invoicing, internal reporting
Marketing and Communications: Sending updates, promotions, and newsletters (with opt-out)
Website Optimization: Understanding visitor behavior and improving user experience
Compliance and Risk Management: Fulfilling legal requirements and defending our legal rights

5. Disclosure of Your Information

We may share your information in the following circumstances:

Service Providers: Hosting providers, email marketing platforms, payment processors
Analytics and Advertising Partners: Google Analytics, LinkedIn, or others for ad personalization and performance tracking
Business Transfers: In connection with mergers, acquisitions, or restructuring
Legal or Regulatory Bodies: To comply with laws, subpoenas, or regulatory obligations
Aroopa Affiliates: For internal administrative purposes across legal entities

We require all recipients of personal data to maintain confidentiality and implement adequate security measures.

6. Use of Cookies and Similar Technologies

We use cookies, web beacons, and similar technologies to:

Ensure website functionality and performance
Track user behavior and generate usage analytics
Personalize content and marketing messages
Remember user preferences

You may manage or disable cookies via your browser settings. Certain site features may not function correctly without them.

7. International Data Transfers

Your personal data may be transferred and processed outside your country of residence, including in countries that may not have equivalent data protection laws.

When transferring personal data internationally, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs)
Binding Corporate Rules (BCRs) (if applicable)
Adequacy decisions by the European Commission

8. Data Retention and Storage

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, including:

Providing services or fulfilling contracts
Meeting legal, regulatory, tax, accounting, or audit obligations
Protecting our legitimate interests in case of disputes

When personal data is no longer needed, we securely delete or anonymize it.

9. Data Security Measures

We use a combination of administrative, technical, and physical safeguards to protect your data:

Secure data centers and encrypted connections (SSL/TLS)
Role-based access control and authentication protocols
Regular vulnerability assessments and backups
Employee training on data handling and privacy awareness

Despite our efforts, no method of transmission over the internet is entirely secure. Please notify us of any suspected data breach immediately.

10. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

Access your personal data
Correct or update inaccurate data
Request deletion ("right to be forgotten")
Restrict or object to processing
Withdraw previously given consent
Receive a copy of your data (data portability)
Lodge a complaint with a supervisory authority (for EU/UK residents)
Opt out of targeted advertising and marketing communications

To exercise these rights, contact us at compliance@aroopatech.com. We may request verification before processing your request.

11. Privacy Rights for California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA), California residents have additional rights, including:

The right to know what personal information is collected, used, and shared
The right to delete personal data (with some exceptions)
The right to opt out of the sale or sharing of personal information
The right to non-discrimination for exercising privacy rights

To submit a request, contact us via email or phone [insert details].

We do not sell personal data in the traditional sense.

12. Children’s Privacy

Our website and services are not directed at children under 13 years of age. We do not knowingly collect personal data from children. If we learn that we have collected data from a child without proper consent, we will delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we do, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this page regularly. In case of material changes, we may notify you through the website or by direct communication where appropriate.

14. Grievance Redressal

If you have any concerns or complaints regarding the processing of your personal data or this Privacy Policy, you may contact:

Aroopa Inc.

Website: https://aroopatech.com

Email: compliance@aroopatech.com

Address: Aroopa, Inc 116 Village Boulevard,

Suite# 200, Princeton,

NJ 08540, USA

New Jersey

Aroopa, Inc

116 Village Boulevard, Suite# 200, Princeton, NJ 08540, USA

Aroopa, Inc