We’ve enhanced campaign analytics to provide deeper visibility into audience engagement and campaign effectiveness. In addition to standard metrics, users can now view enriched attributes such as the number of people reached, users who showed interest, those who dropped off during the journey, and unsubscribed contacts.

These additional insights help teams better understand user behavior across campaigns, identify drop-off points, and measure true engagement beyond basic delivery statistics. With this granular level of reporting, marketers can optimize campaigns more effectively, improve targeting strategies, and drive higher conversion outcomes.