Discover What's New at Aroopa Apps

Aroopa Apps now supports Google Analytics and Google Tag Manager integrations. Together with your Google Ads connection, they show what happens after someone clicks your Search ad, so you can find wasted spend and fix tracking problems quickly.

Clicks and spend only tell part of the story. A click you paid for doesn’t always become a website visit, and a visit isn’t always recorded in your analytics. Aroopa Apps now compares three numbers side by side: clicks on your ads, clicks that reached your website, and visits recorded in Google Analytics. It also shows how each has changed compared with the previous period. A plain-language summary tells you how much you spent on clicks and roughly how much of that went to clicks that never reached your site.

What you can see

• Click-to-site trend chart: Track clicks, website arrivals, and Google Analytics visits over time to spot the days where the numbers drift apart.
• Needs a look alerts: Get automatic flags for the areas that need attention, such as a campaign, country, or device where only a small share of clicks reached your site, or a day when Google Analytics recorded far fewer visits than expected.
• Breakdowns by campaign, device, and location: See spend and the share of clicks that reached your site for each campaign, for phone, computer, and tablet, and for each country. This makes it easy to find the campaigns and segments losing the most budget.
• After-the-click insights: See which landing pages visitors arrive on and how many leave after viewing just one page.
• Day-by-day health check: Each day gets a clear status, such as “Looks healthy”, “Analytics is missing visits”, or “Ad-link visits, no ad clicks”, so you know where to investigate.

Tag and consent checks

Google Tag Manager set-up check: Select a Google Tag Manager container for your website and Aroopa Apps checks that your tracking is configured correctly.

Cookie banner and consent overview: See whether your cookie banner is on, which scripts wait for visitor consent, how long a visitor’s choice is remembered, and whether Google Analytics and Google Tag Manager run for every visitor.

Whether you’re launching new Search campaigns or auditing existing ones, these integrations help you reduce wasted clicks, improve tracking accuracy, and get more from every ad dollar.