Discover What's New at Aroopa Apps

Aroopa Apps now supports permanent IP bans for your Google Ads campaigns, in addition to the short-lived IP bans you already had.

What’s new

Until now, banning an IP blocked it for a limited time. Once the ban expired, that source could start clicking your ads again. With permanent IP ban, the IP is added to your Google Ads IP exclusion list and stays there until you choose to remove it.

Short-lived vs. permanent bans

Short-lived ban: temporary protection, useful for sources you want to block for a limited time.

Permanent ban: for repeat offenders. The IP stays on the Google exclusion list, so it can’t keep draining your budget.

Why it matters

Lasting protection: Sources that keep generating invalid clicks stay blocked.

Less manual work: No need to re-ban the same IPs when a temporary ban runs out.

Pairs with Waste Spend: Use the Waste Spend metric to spot sources behind repeated invalid clicks, then ban them permanently.

Where to find it

Open your Google Ads campaigns in Aroopa Apps and choose the permanent option when banning an IP.